Increasingly the away-from-home dining public is appreciating the visual acts of staff handwashing and glove changes. Some operators are building an action plan to raise hand and high-touch surface cleanliness from being an expense up into the revenue row.
Can this be a business differentiator?
Some chains like Chick-fil-A apparently think so as they raised the value of hand cleanliness with a national program inviting customers to use a norovirus effective hand sanitizer on entering all their restaurants. They also have moved from the rag-bucket table cleaning to a more hygienic spray and disposable wipe protocol. This too visually sends a message regarding the organization's priority of cleanliness.
